PROBLEM: Sally of Sunny Day Tanning Salon wants to use Send Out News to grow her business, but she is not sure what she should really do. We showed Sally 3 different options and explained to her the benefits of doing each.
This is the most popular way to use Send Out News. Dollar for dollar, a regular monthly newsletter will do more for your business than any other form of advertising or customer loyalty program available today. With Send Out News, this option is quick and easy. Going the more traditional route of custom creating your newsletter each month, you can expect to spend between 2-15 minutes to put together each newsletter using already created industry content (articles and stories) as well as educational and entertaining content, such as trivia, fun facts, cartoons, famous birthdays, etc., that you can use to fill out your newsletter.
This option takes only a few more minutes of time each month and done correctly can really bring a GREAT return. At the beginning of each month send out your regularly monthly newsletter just like in option #1 above. Then, somewhere between the 15th and 20th of each month, take 5 minutes and log into Send Out News. Click on the coupon templates in the newsletter creator and create a quick coupon or two to send out the next day. Like all coupons, be sure to add an expiration date to create an urgency to get in on the deal (we suggest end of month in this scenario) and don't be afraid to experiment with different offers. Remember, sending this coupon doesn't carry any additional cost when using Send Out News so use it as an opportunity to test some creative ideas!
Some folks don't really want to send a content filled newsletter. Rather they believe they're customer doesn't want to take the time to read them, or they have other reasons, using Send Out News as strictly a coupon service is a great alternative. In this scenario, each week log into Send Out News and using one of the pre-designed coupon templates, create a quick offer (or 3!) and send it out. If you choose to go the weekly coupon route, we strongly suggest making every effort to send the email on the same day every week for best results. Before you know it, your customers will become accustomed to your regular coupons and your cash register will prove it to you. A word of warning: There is such a thing as contacting your customers a little too often, so if you choose this route, we'd suggest not using the newsletter service too, unless your confident you have the relationship with your customers to allow that much contact.